When we were brewing up our new Yorkshire Gold advertising campaign, we had one big question to answer: who should be the face of our luxury brew?
We wanted it to be somebody who loves it as much as we do – so we put out the call to Yorkshire Gold drinkers.
Hundreds of people responded, and we invited a big bunch of them to a casting day.
From that, we whittled it down to six very lovely people – Barbara, Sarah, Carole, Lisa, Martin and Michael.
They all then headed to our ad shoot for a day in front of the lens of top fashion photographer Douglas Friedman.
You can see the results here on our brand spanking new Yorkshire Gold website.