It’s an exclusive, once-in-a-lifetime celebration of Yorkshire Tea – and we want you to join us!
On Wednesday, April 24, we’re taking some lucky tea lovers on a magical journey through the world of Yorkshire Tea aboard the world famous Orient Express.
Departing from London Victoria at midday, we’ll travel in luxury, enjoying afternoon tea and tea-based cocktails and mingling with fellow lovers of a proper brew, before returning to the station at 3.30pm.
We have 10 pairs of tickets up for grabs – and we’re picking passengers this Thursday (April 11), so you’d better get cracking!
Here’s what you need to enter:
- You MUST be free on April 24 and able to make your own way to London Victoria before midday
- You and your guest must be over 18.
- Email firstname.lastname@example.org with the subject line “Train” and tell us in 30 words or less why you love Yorkshire Tea
- If you can, please tell us the name of your guest
A panel of judges made up of Yorkshire Tea staff will pick the 10 best entries. The closing date is midday on Thursday, April 11. You can read the full terms and conditions here.
And that’s what our new TV advert is all about – celebrating the simple joy of a proper brew (here it is in case you haven’t seen it).
We put a lot of love and a fair bit of silliness into it. Hence the giant inflatable teapots, somersaulting teaspoons and aeroplanes.
It was shown on TV or the first time on Sunday. And you might think that, for people who work at a company, that kind of thing isn’t very exciting.
By the time an ad makes it to the telly, lots of the staff have seen it already – and anyhow, isn’t it just a marketing push?
Well, you wouldn’t know it. Pretty much everyone at Yorkshire Tea Towers was tuning in on Sunday night for the launch (it was shown during Mr Selfridge on ITV). Spouses and partners were politely asked to pay attention and volume buttons were prodded excitedly.
It helps that so many of the staff are in the ad (“Ooh look, there’s Will from tea buying”).
But it’s also because we’re very proud of it.
We hope it shows just how much we’re in love with tea, and how enthusiastic we are about making it properly.
We’re celebrating the joys of tea, and we want to share that with Yorkshire tea drinkers. Tell us what you’re celebrating and we’ll see if we can help it to go with a bang: Celebrate with us.
Posted under Our News by Yorkshire Tea on 20.02.2013
This was the week that we announced that Yorkshire Tea is now the Official Brew of England Cricket.
We launched the news at Lords on Monday, with the help of long-time Yorkshire Tea drinker and former England Captain Michael Vaughan.
But why tea and cricket, you might ask?
Well the pair have always gone hand in hand. Whatever level you play or support cricket at, the tea break is a time to gather your thoughts, discuss tactics and quench your thirst.
Now 1886 was a remarkable year, for both cricket and tea. This was not only the year that England won all three tests against Australia, it was also the year that our founder, Charles Taylor, opened his first case of imported leaf tea. We’ve been honing our craft ever since.
We’ve been involved in cricket for quite some time, from supporting local league level back in 1997 to sponsoring last year’s Village Cup.
And of course our famous illustrated pack has always prominently featured cricketers. Coming from a county with such a strong cricketing history, it’s perhaps only natural that we’ve always felt such a connection to the game.
So becoming the Official Brew of England Cricket is a natural step. With the Ashes on the line this year, we’ll rest easier knowing our team has a proper brew to back them up off the pitch.
If you’ve got a ticket for the test this year, look out for us at the Yorkshire Tea Break. There’ll be lots going on!
If you’d like to keep up with our cricket activities, you can find us on Facebook and Twitter (#teaatthetest).
When we heard that Justin from 3100 Miles was heading off to cycle across America with a bunch of mates for charity, our ears pricked up – having some experience in crossing that country, we understood the epic journey they were embarking on. And as fans of people going to great lengths for the things they believe in, we felt we had to get behind them (and supply plenty of tea, obviously!). Here’s the first of many updates to come from them, as Justin explains the build-up to setting off:
“Yesterday was consumed with media filming, photo shoots and interviews with the papers. We even got mentioned on BBC Radio 2 in the afternoon. This must feel what it’s like to be famous? Well keep it, if you are also a Royal Marine, husband, father and the organiser of a huge charity event which is going to see me destroying my body and mind.
With only 8 full days until we cycle into the unknown, the administration has taken an upward turn. Training has taken a back foot to make way for planning! It never ends. Once again all four riders are dispersed around the Country, the next time we see each other will be in San Diego as I (Justin) collect them off their 3 inbound flights from the UK.
Final day at work was completed with a shake of the Commanding officers hand and being wished luck by friends and work mates. It was a little strange leaving as I knew the next time I would be in this building again, would be when 3100miles was over. Strange thought when all I have thought of for 14 months was just that. Never the less, I left and went to the studio for a well earned cup of tea and a chat with Wheelie.
Finalising the route is now the number one priority, this is a soul destroying job, as I get to see every twist, turn and climb on the route. I do feel like I have cycled it several times already! Plotting 3100 miles on GPS, Maps and Atlas is not a fun task, nor is the responsibility of every mountain we climb, as I’m sure the lads will be thinking there must be an easier way??? I just hope I have made good choices and the logical approach I have made in the UK will pay off in USA.
Training tomorrow will be a break from the planning, a welcomed break I need!”
We’re absolutely amazed and actually incredibly touched by the amount of effort some people have gone to when entering our Yorkshire Gold competition. There really is a lot of love out there for our tea. What’s more you’ve expressed it in so many wonderful, creative and, it has to be said, sometimes rather strange ways.
We simply asked you to make and upload a short video that showed your love of our tea. We had a total of twenty two entries, which might not seem much to you, but just like Yorkshire Gold, it’s the quality, not the quantity that counts. Obviously, we can’t possibly mention all of them, and the judges are still pouring over them, but here goes with a few that caught our eye.
Francesca Ruta (above) entered a brilliant and painstaking “I Love Tea” stop-frame animation that took us, and her tea, to many exciting places including a supermarket kids arcade ride and her kitchen where her fella danced around her with a saucepan on his head (we suspect he may have been drinking something even stronger than our tea).
Victoria Schneider introduced us to Eddie, her cuddly Yorkshire Gold-loving, tea towel-wearing, birthday cake-baking pink pig. The cake looked delicious, incidentally – perfect with a cuppa.
Jainad Anwar loves his so much he took it to the skies on a jet – we don’t think they joined the mile high club, but you never know. Meanwhile, down-to-earth Dee McNamee from South Yorkshire spilt her life story of her relationship with Yorkshire Tea and how she is forever loyal to Yorkshire Gold, before bursting into a rendition of ‘Smile’ that even Nat King Cole would have been proud of.
We’re a bit worried about what Melissa Cannon’s husband might do (above) when he finds out she’s been fantasizing about actually getting married to Yorkshire Gold amid a flurry of tea bag confetti. It takes all sorts. Camilla Busbridge’s raunchy and steamy video also got our water boiling too, especially the music from Barry White (with two sugars).
There was some odd gender-swapping going on in “Omeland”, Di Coke’s northern interpretation of the intense scene in HBO’s ‘Homeland’ where Yorkshire Gold gave the game away. There’s nothing Amy Mackay likes more after a long hard day at work than lighting a few candles and dunking teabags and herself in a bath of our luxury brew.
A couple of spooky entries caught the eye too including Kelly McIntyre dressed, we think, as a witch with tea bag earrings and Simon Taylor frightened the life out of us with his austere and disturbing movie of a brew being made.
Finally, we just couldn’t help tapping our teaspoons along to Paul Brickles’ sambatastic “Something In The Water” (above) in which he samples and orchestrates his impressive personal collection of Yorkshire Tea paraphernalia to hip-moving effect. Love it, and yes, bring on Rio.
There are many more to watch and you can view them here on our Facebook page. The competition is now closed, but how about you? Are you a Yorkshire Gold lover? How would you show it? Leave a comment and let us know.