February 7, 2013
Phew – it’s been a big week for us.
This was the week that we announced that Yorkshire Tea is now the Official Brew of England Cricket.
We launched the news at Lords on Monday, with the help of long-time Yorkshire Tea drinker and former England Captain Michael Vaughan.
But why tea and cricket, you might ask?
Well the pair have always gone hand in hand. Whatever level you play or support cricket at, the tea break is a time to gather your thoughts, discuss tactics and quench your thirst.
Now 1886 was a remarkable year, for both cricket and tea. This was not only the year that England won all three tests against Australia, it was also the year that our founder, Charles Taylor, opened his first case of imported leaf tea. We’ve been honing our craft ever since.
We’ve been involved in cricket for quite some time, from supporting local league level back in 1997 to sponsoring last year’s Village Cup.
And of course our famous illustrated pack has always prominently featured cricketers. Coming from a county with such a strong cricketing history, it’s perhaps only natural that we’ve always felt such a connection to the game.
So becoming the Official Brew of England Cricket is a natural step. With the Ashes on the line this year, we’ll rest easier knowing our team has a proper brew to back them up off the pitch.
If you’ve got a ticket for the test this year, look out for us at the Yorkshire Tea Break. There’ll be lots going on!